op2ma.com · Google Analytics 4
Website Performance Report
16 Jul 2026 – 10 Aug 2026 · 26 days
Volume is up, but almost all of it is unattributed Direct traffic with a 24-second engagement time and no key events recorded. The real signal in this period sits in the 44 organic users, who engage 8x longer than everyone else.
01 — Snapshot
The numbers at a glance
Totals for the full period, straight from the GA4 export.
Total users
8,305
26 days · 319 / day
New users
16,488
198% of total users — tracking anomaly
Returning users
17
0.2% of users
Page views
17,266
2.08 views per active user
Avg engagement / user
25s
Organic: 3m 32s
Event count
64,853
7.8 events per user
Key events
0.00
No conversions configured
Engaged sessions / user
1.09
Organic: 1.68
Data-quality warning
New users (16,488) are double total users (8,305) and only 17 users ever returned. Combined with 99.21% Direct and 24s engagement, this points to bot or duplicate-tag traffic. Treat all Direct figures below as unverified until filtering is in place.
02 — Acquisition
Where the traffic comes from
First user primary channel group. Direct dominates volume; organic dominates quality.
Users by channel
Non-direct channels (users vs events)
| Channel | Users | Share | Returning | Avg engagement | Engaged sessions/user | Events |
|---|---|---|---|---|---|---|
| Direct | 8,239 | 99.21% | 7 | 24s | 1.09 | 63,553 |
| Organic Search | 44 | 0.53% | 11 | 3m 32s | 1.68 | 1,211 |
| Referral | 14 | 0.17% | 0 | 4s | 0.14 | 83 |
| Unassigned | 1 | 0.01% | 0 | 0s | 0.00 | 6 |
Organic Search is 0.53% of users but delivers 3m 32s average engagement versus 24s for Direct, and 11 of the 17 returning users on the whole site. That is the audience worth scaling.
03 — Trends
Daily movement across the period
Traffic peaked in the 19–25 July window, then drifted down through early August.
Total users by channel over time
Page views per day
Peak day
20 Jul
402 users · 835 views
Lowest day
09 Aug
241 users · 502 views
Late-period trend
−21%
Aug 04–10 vs Jul 19–25
04 — Content
Page and screen performance
78 pages were viewed; the homepage absorbed 93% of all views.
Views by page (excluding homepage)
| Page | Views | Share | Active users | Views/user | Avg engagement |
|---|---|---|---|---|---|
| / | 16,064 | 93.04% | 8,019 | 2.00 | 24s |
| /ri-gnr8/ | 145 | 0.84% | 61 | 2.38 | 21s |
| /ri-focus/ | 125 | 0.72% | 49 | 2.55 | 35s |
| /about-us/ | 88 | 0.51% | 33 | 2.67 | 30s |
| /consulting-solutions/ | 47 | 0.27% | 22 | 2.14 | 12s |
| /dbm/ | 47 | 0.27% | 19 | 2.47 | 32s |
| /dealer-standards/ | 32 | 0.19% | 12 | 2.67 | 34s |
| /lead-intelligence/ | 32 | 0.19% | 11 | 2.91 | 22s |
| /retention-engine/ | 32 | 0.19% | 13 | 2.46 | 54s |
| /404.html | 28 | 0.16% | 18 | 1.56 | 3s |
Best engagement outside the homepage: /retention-engine/ (54s), /ri-focus/ (35s) and /dealer-standards/ (34s) — these deserve the internal links and the ad spend.
05 — Search
Keywords to build around
Mapped to the solution pages that already exist, prioritising low-difficulty commercial terms.
| Keyword | Intent | Est. volume | Difficulty | Target page |
|---|---|---|---|---|
| dealer management software | Commercial | 8.1K | High | /dbm/ |
| automotive dealer standards program | Commercial | 480 | Low | /dealer-standards/ |
| auto dealer lead intelligence platform | Commercial | 320 | Low | /lead-intelligence/ |
| customer retention software for dealerships | Commercial | 590 | Medium | /retention-engine/ |
| dealership consulting services | Commercial | 1.3K | Medium | /consulting-solutions/ |
| how to improve dealership service retention | Informational | 720 | Low | New blog |
| ai lead scoring for car dealers | Informational | 260 | Low | /ri-gnr8/ |
| dealer performance benchmarking | Informational | 390 | Low | /ri-focus/ |
Volume and difficulty are directional estimates. Start with the low-difficulty commercial terms — they map to pages that already convert attention into 30s+ engagement.
06 — Next steps
What we do about it
Ordered by impact. The first two unblock every other measurement on this page.
Fix the Direct-traffic anomaly first
99.21% Direct with 16,488 new users against 8,305 total users and a 24s engagement time is not human traffic. Audit for duplicate GA4 tags, missing referrer policy, uptime/monitoring bots and scraper hits, then re-baseline.
Filter bots and add internal traffic exclusions
Enable GA4 bot filtering, exclude office/VPN IPs, and add a server-side filter for datacenter user agents so the remaining reporting reflects real prospects.
Define key events — today there are zero
Mark demo request, contact form submit, phone click, and PDF download as key events. Without them nothing in this report can be tied to pipeline.
Build organic search from a 0.53% base
Organic is tiny but by far the best quality: 3m 32s engagement and 1.68 engaged sessions per user — 8x the site average. Publish one targeted page per solution plus two informational posts a month against the keyword set below.
Convert the homepage's 93% view share
16,064 of 17,266 views land on / and 2.00 views per user means most people never reach a second page. Add above-the-fold solution navigation and a single primary CTA.
Repair the 404 path
/404.html took 28 views from 18 users. Find the broken inbound links and 301 them to the closest solution page.
Grow referrals deliberately
14 referral users with 0.14 engaged sessions each means listings without follow-through. Target OEM partner directories, industry associations, and vendor marketplaces with proper landing pages.